Flo
Flo
Flo
The Flo, a menstrual cycle tracking app faces several usability challenges and lacks certain key features essential for a holistic user experience.
The Flo, a menstrual cycle tracking app faces several usability challenges and lacks certain key features essential for a holistic user experience.
The Flo, a menstrual cycle tracking app faces several usability challenges and lacks certain key features essential for a holistic user experience.
Services
UX Design
Industry
Health Tech
Duration
3 weeks
01
01
01
What is Flo?
What is Flo?
What is Flo?
Flo is a health app that provides menstruation tracking, cycle prediction, and information regarding preparation for conception, pregnancy, early motherhood, and menopause.
Flo is a health app that provides menstruation tracking, cycle prediction, and information regarding preparation for conception, pregnancy, early motherhood, and menopause.
Flo is a health app that provides menstruation tracking, cycle prediction, and information regarding preparation for conception, pregnancy, early motherhood, and menopause.
02
02
02
The Context
The Context
The Context
From the start of menstruation to the end of reproductive years, women navigate a unique set of challenges. The cramps that twist the body, the mood swings that cloud the mind, the hot flashes that drench the soul – these are not mere inconveniences, but battles fought within.
From the start of menstruation to the end of reproductive years, women navigate a unique set of challenges. The cramps that twist the body, the mood swings that cloud the mind, the hot flashes that drench the soul – these are not mere inconveniences, but battles fought within.
From the start of menstruation to the end of reproductive years, women navigate a unique set of challenges. The cramps that twist the body, the mood swings that cloud the mind, the hot flashes that drench the soul – these are not mere inconveniences, but battles fought within.
03
03
03
What Users Told Us
What Users Told Us
What Users Told Us
USUABILITY TESTING
Flo app users were interviewed about their experiences using the app, with both new and regular users participating.
USUABILITY TESTING
Flo app users were interviewed about their experiences using the app, with both new and regular users participating.
USUABILITY TESTING
Flo app users were interviewed about their experiences using the app, with both new and regular users participating.
Not customized or
specific to any Health
related problems.
Not customized or
specific to any Health
related problems.
Not customized or
specific to any Health
related problems.
Menstrual cycle insights
are not easily accessible
and understandable.
Menstrual cycle insights
are not easily accessible
and understandable.
Menstrual cycle insights
are not easily accessible
and understandable.
App is overwhelming.
Feels very Cluttered and all over the place.
App is overwhelming.
Feels very Cluttered
and all over the place.
App is overwhelming.
Feels very Cluttered and all over the place.
Not enough options for
connecting medical or
fitness trackers.
Not enough options for
connecting medical or
fitness trackers.
Not enough options for
connecting medical or
fitness trackers.
04
04
04
Understanding the App
Understanding the App
Understanding the App
05
Diving Deeper
Diving Deeper
Diving Deeper
Survey of women aged 13 to 45+ years was conducted to understand the needs and experiences of menstruators. The goal was to identify opportunities to improve menstrual tracking tools and resources.
Survey of women aged 13 to 45+ years was conducted to understand the needs and experiences of menstruators. The goal was to identify opportunities to improve menstrual tracking tools and resources.
Survey of women aged 13 to 45+ years was conducted to understand the needs and experiences of menstruators. The goal was to identify opportunities to improve menstrual tracking tools and resources.
60%
women forget to track their menstrual cycle.
60%
women forget to track their menstrual cycle.
60%
women forget to track their menstrual cycle.
Diet and nutrition effects the cycle of most of the women following by Health problems, and life style changes.
Diet and nutrition effects the cycle of most of the women following by Health problems, and life style changes.
Diet and nutrition effects the cycle of most of the women following by Health problems, and life style changes.
"Flo should continue to focus on data visualization and personalized insights. It does not have customized or specific to any Health problems. "
"Flo should continue to focus on data visualization and personalized insights. It does not have customized or specific to any Health problems. "
"Flo should continue to focus on data visualization and personalized insights. It does not have customized or specific to any Health problems. "
Meet Anjali,
A 25 y/o working woman based in Pune.
Meet Anjali,
A 25 y/o working woman based in Pune.
Meet Anjali,
A 25 y/o working woman based in Pune.
"There are so many features, it's hard to know where to start.
It's a bit overwhelming"
"There are so many features, it's hard to know where to start.
It's a bit overwhelming"
"Need to understand how birth control and lifestyle choices affect her menstrual cycle and well- being"
"Need to understand how birth control and lifestyle choices affect her menstrual cycle and well- being"
"I'm not moody,
I'm just hormonally opinionated. :) "
"I'm not moody,
I'm just hormonally opinionated. :) "
06
06
Grouping Thoughts
Grouping Thoughts
"How might we create a well-structured, accessible, all-in-one menstrual care app?
"How might we create a well-structured, accessible, all-in-one menstrual care app?
"How might we create a well-structured, accessible, all-in-one menstrual care app?
07
Finding Solution
Finding Solution
Finding Solution
By streamlining the app's structure, we aim to eliminate clutter and present information clearly, ensuring that everyone can seamlessly utilize Flo's benefits. Also, we'll incorporate valuable features like fitness tracking. Additionally, to broaden Flo's accessibility, we will integrate Accessibility tools like multi-language support and font size adjustment.
By streamlining the app's structure, we aim to eliminate clutter and present information clearly, ensuring that everyone can seamlessly utilize Flo's benefits. Also, we'll incorporate valuable features like fitness tracking. Additionally, to broaden Flo's accessibility, we will integrate Accessibility tools like multi-language support and font size adjustment.
STRUCTURE OF THE APP
STRUCTURE OF THE APP
STRUCTURE OF THE APP
Kindly rotate your device for optimal viewing.*
IDEATION
08
Takeaways
Takeaways
Takeaways
While wrapping up my first User Experience project, I've gained a foundational understanding of how design thinking and user research work together. This dynamic process requires continuous adaptation, discerning what users truly need and what can be discarded. I'm excited to keep honing these skills and delve deeper into the world of UX design.
While wrapping up my first User Experience project, I've gained a foundational understanding of how design thinking and user research work together. This dynamic process requires continuous adaptation, discerning what users truly need and what can be discarded. I'm excited to keep honing these skills and delve deeper into the world of UX design.
While wrapping up my first User Experience project, I've gained a foundational understanding of how design thinking and user research work together. This dynamic process requires continuous adaptation, discerning what users truly need and what can be discarded. I'm excited to keep honing these skills and delve deeper into the world of UX design.